MECU Credit Union Named Diamond Awards Recipient

MECU Credit Union Named Diamond Awards Recipient 
Amid Record-Breaking Competition
 

LAS VEGAS – MECU Credit Union in Baltimore was among 168 credit unions nationwide named as winners of prestigious Diamond Awards – the Marketing & Business Development Council’s annual marketing excellence competition.
MECU received the following recognition:
  • Category’s Best – Membership Marketing for MECU’s nine-month “We See You” brand awareness campaign
    • Messages were “We see you achieving your goals”; “We see working for a better tomorrow”; “We see you working hard, Baltimore”; “We see you striving for more”; and “We see you building a brighter future.”
    • Communication channels included The Baltimore Sun and other print and digital publications, billboards, bus wraps, broadcast, OTT, digital, and social media advertising.
  • Multifaceted – Data Core Conversion Communications Before, During, and After Technology System Upgrade
    • Communication channels included a microsite on mecu.com, a conversion booklet mailing, emails, digital banking messages, mobile push communications, social media images, branch signage, and buckslips. In addition, there was a branded intranet site for staff.
The Marketing & Business Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted a record 1,451 submissions for the prestigious awards.

“We are elated that MECU has received these awards and proud of our Marketing team’s creativity and hard work,” said MECU President and CEO John M. Hamilton. “Having two of their projects being recognized among the best is an outstanding accomplishment. We couldn’t be prouder that their peers appreciate equally their outstanding work to reach our members and the wider Baltimore community.”

“We are absolutely delighted to honor MECU and the other 167 winners with this level of recognition,” said Lesli Bishop, Diamond Awards Chair and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. “It’s evident that these credit unions not only embody the spirit of the credit union movement but also propel it forward with their innovative approaches.”

This year’s Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a new record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.
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About America’s Credit Unions           
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than 140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Union, visit AmericasCreditUnions.org.

About Councils
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit cunacouncils.org
 
About MECU Credit Union
Founded in 1936 as the Municipal Employees’ Credit Union, MECU (pronounced “ME-q”) is now Baltimore’s largest credit union, with $1.2 billion in assets, 110,000 members, 350 employees, and nine branches across Baltimore, Catonsville, Dundalk, Pikesville, and Randallstown, MD. MECU is a member-owned, not-for-profit cooperative that offers valuable banking solutions, including checking and savings accounts, auto loans, mortgages, business accounts and loans, and much more. In addition to bringing Better Banking for All™, MECU invests in the communities it serves through financial education, employee volunteerism, charitable contributions, grants, and scholarships. Learn more at mecu.com.

Media Contact
Kate Gill
Director of Marketing and Communications, MECU Credit Union
[email protected]
410.223.4042