MECU Credit Union Launches New Logo and Branding CampaignBaltimore’s leading credit union announces new brand strategy as part of broader growth strategy
May 20, 2019
The rebrand is aligned with the credit union’s strategic plan to grow its membership and increase name recognition in the broader Baltimore area. The new branding includes a new contemporary logo and brand identity, as well as a new tagline – Better Banking for All.
Along with a refreshed brand, MECU Credit Union has launched an all new website (mecu.com) with improved navigation and expanded financial education and resources. The new branding also includes updated retail signage, new interior branch designs, and a new look for the MECU Pavilion concert venue.
MECU Credit Union is also pleased to introduce its new LevelUP Financial Wellness Program. On mecu.com, anyone can now access free interactive online courses to gain knowledge and skills to make better financial decisions. In the near future, MECU Credit Union members will have the ability to schedule complimentary one-on-one financial coaching sessions to develop personalized financial plans for budgeting, home buying, improving credit and more.
“Our new brand is about renewing our commitment to our members, our employees and the Baltimore community,” said John Hamilton, President and CEO of MECU Credit Union. “Since 1936, we’ve grown to be one of Maryland’s largest credit unions. We’re independent, financially strong and passionate about serving our local community. We want our members to have a strong connection to a financial institution that cares about them and their continued success.”
To coincide with the launch, MECU Credit Union has invested in a major advertising campaign across the Baltimore metro area, including two new TV commercials, out of home and transit, digital advertising and other media.
“While our brand and logo will look different, our commitment remains the same: empowering our members to improve their financial well-being and live better,” added Tom Poe, Vice President of Marketing. “As we strive to provide better banking for all, we are excited to introduce the MECU Credit Union difference to a new generation of members.”
In the coming months, MECU Credit Union will open a new branch in the Randallstown/Owings Mills area and is actively pursuing additional branch locations to expand its reach and convenience.
MECU Credit Union remains deeply committed to giving back to the communities it serves, offering paid volunteer time and supporting numerous non-profit agencies working to make Baltimore a better place for all.
Earlier this year, MECU Credit Union committed $200,000 to launch two new Arts Every Day initiatives, including the Arts Challenge Fund and MECU Music Ed/Remix to expand students’ access to arts and music education in local schools.
Originally established as Municipal Employees Credit Union, MECU Credit Union now serves individuals and local businesses throughout the Baltimore area. Today, MECU Credit Union has more than 110,000 members.
For more information, please visit www.mecu.com.
About MECU Credit Union
Established in 1936, MECU Credit Union is one of Maryland’s largest credit unions, with assets of approximately $1.2 billion. MECU Credit Union has nine branches throughout the Baltimore area and offers a full range of financial products and services for individuals and businesses. The credit union also provides access to over 30,000 free ATMs and top-rated online and mobile banking services. MECU Credit Union has distinguished itself in the Baltimore community by returning nearly $100 million in profits to its members as part of a special dividend program. Learn more about becoming a member at www.mecu.com.
Media Contact:Alex Jackson